During December 2011, we traveled to Addis Ababa, Ethiopia to visit my wife's parents.  While there, MIDROC Corporation (my father in-law's company) invited me to speak about my experiences across engineering, business and design, and to share perspective about strategic innovation and the new role of design in the workplace.

What started out as an introductory meeting with MIDROC's Commissioner and Training Director, ended up spilling into a 2nd meeting with 45 of MIDROC's top general managers, CEOs and Commissioners. The session lasted two hours and I learned as much from them as they might have learned from me. It was an honor to engage such a prestigious group of leaders and experts. 

I hope to visit MIDROC Corporation again on my next trip to Ethiopia. They are truly investing in the country making Ethiopia's future very bright.

The following is a note of feedback from MIDROC's Training Director, Dr. Johannes Kinfu:

Mr. Kevin Bethune 

On behalf of MIDROC Ethiopia the Training Department, and myself I would like to express my sincere appreciation and compliments for your interesting and highly stimulating lecture on “Perspectives on Innovation Strategy”, that you were kind enough to provide to our senior managers and engineers of our MIDROC Ethiopia group investment companies, at a short notice, on January 5 / 2012.

Your lecture and discussions that followed were found to be highly relevant, useful, and indeed fresh and novel ideas of looking at innovation. The participants enjoyed and highly appreciated your novel and energizing ideas.

I wish you all success and achievement in your future endeavors and hope to hear from you on the progress of your project and see you be part of our program on your next trip to Ethiopia.

Johannes Kinfu

Director of Training, DGM METI
Professor Emeritus